CONFERENCE HOTEL UPDATE:
If you were unable to book a room at the JW Marriott AT LA LIVE (conference hotel) you may want to check out the Double Tree by Hilton which is just 1.8 miles from the conference hotel.
I gave up my own personal rooms so that more guests could book but with over 140 attendees registering in less than 48hrs there were just not enough rooms. I myself will be staying at the Double Tree since it is really close to the Marriott.
Current rate of $199 and $179 for advanced purchase